Android One has lost all meaning in 2020.
I was at the event where back in 2014. The search giant selected India as the testbed for its ambitious initiative, teaming up with local manufacturers to deliver $100 phones with pure Android.
That experiment fizzled out shortly after launch, with Google and its partners failing to find any meaningful momentum. The lackluster hardware on offer with the first wave of Android One devices made them a nonstarter, so Google eventually scrubbed the program.
It rebooted Android One in 2017, this time turning to more established brands like Xiaomi and Motorola and focusing on the mid-range segment. The heralded the new wave of Android One: phones with great hardware along with clean software and the promise of quick updates.
The shift in strategy allowed Google to gain some traction with Android One. The biggest win for the program came when Nokia for its entire portfolio, ensuring there would be a stable cadence of Android One phones.
Three years after the reintroduction of Android One, the initiative is in disarray. Nokia is the only brand that is continuing to release Android One devices in 2020. The Moto G Pro — a derivative of the — is powered by Android One, but that model is limited to select markets. Xiaomi abandoned Android One after the ; the brand ran into continual issues with software updates, and its Android One devices failed to get anywhere close to the sales figures of their counterparts.
If you're looking to buy an in 2020, you will have to pick up a Nokia phone. While Nokia started out strong with the likes of the Nokia 7 Plus, the Finnish manufacturer was not able to . Nokia has failed to release a good mid-range or high-end phone, with its latest — the — lacking in several areas.
But Nokia's biggest failure is not with hardware, but delivering timely software updates. Google released over two months ago, and the update hasn't rolled out to a single Android One device yet. The stable build of Android 11 on day one, and OnePlus delivered the stable update last month.
Samsung is set to roll out the update to the Galaxy S20 and Note 20 series before the end of the year, and even OPPO has committed to offering the stable Android 11 update to its Find X2 series by December. Nokia, meanwhile, has , with the Nokia 8.3, Nokia 2.2, Nokia 5.3, and Nokia 8.1 slated to receive the update by the end of Q1 2021.
As we're seeing with Nokia — and several times in the past with Xiaomi and Motorola — Android One phones just do not get platform updates on time. The Nokia 3.1 and 5.1 were updated to Android 10 , a month after the release of Android 11.
That's antithetical to the fundamental idea of Android One, and Nokia's failure in this area means we have to rethink the program as a whole. It's guaranteed at this point that Android One phones will not get timely updates, so the only reason to pick up these phones is if you want clean software. Google should have done more to enforce manufacturers to roll out timely updates, and in failing to do so, it has once again doomed Android One.
I was at the event where back in 2014. The search giant selected India as the testbed for its ambitious initiative, teaming up with local manufacturers to deliver $100 phones with pure Android.
That experiment fizzled out shortly after launch, with Google and its partners failing to find any meaningful momentum. The lackluster hardware on offer with the first wave of Android One devices made them a nonstarter, so Google eventually scrubbed the program.
It rebooted Android One in 2017, this time turning to more established brands like Xiaomi and Motorola and focusing on the mid-range segment. The heralded the new wave of Android One: phones with great hardware along with clean software and the promise of quick updates.
The shift in strategy allowed Google to gain some traction with Android One. The biggest win for the program came when Nokia for its entire portfolio, ensuring there would be a stable cadence of Android One phones.
Three years after the reintroduction of Android One, the initiative is in disarray. Nokia is the only brand that is continuing to release Android One devices in 2020. The Moto G Pro — a derivative of the — is powered by Android One, but that model is limited to select markets. Xiaomi abandoned Android One after the ; the brand ran into continual issues with software updates, and its Android One devices failed to get anywhere close to the sales figures of their counterparts.
If you're looking to buy an in 2020, you will have to pick up a Nokia phone. While Nokia started out strong with the likes of the Nokia 7 Plus, the Finnish manufacturer was not able to . Nokia has failed to release a good mid-range or high-end phone, with its latest — the — lacking in several areas.
But Nokia's biggest failure is not with hardware, but delivering timely software updates. Google released over two months ago, and the update hasn't rolled out to a single Android One device yet. The stable build of Android 11 on day one, and OnePlus delivered the stable update last month.
Samsung is set to roll out the update to the Galaxy S20 and Note 20 series before the end of the year, and even OPPO has committed to offering the stable Android 11 update to its Find X2 series by December. Nokia, meanwhile, has , with the Nokia 8.3, Nokia 2.2, Nokia 5.3, and Nokia 8.1 slated to receive the update by the end of Q1 2021.
As we're seeing with Nokia — and several times in the past with Xiaomi and Motorola — Android One phones just do not get platform updates on time. The Nokia 3.1 and 5.1 were updated to Android 10 , a month after the release of Android 11.
That's antithetical to the fundamental idea of Android One, and Nokia's failure in this area means we have to rethink the program as a whole. It's guaranteed at this point that Android One phones will not get timely updates, so the only reason to pick up these phones is if you want clean software. Google should have done more to enforce manufacturers to roll out timely updates, and in failing to do so, it has once again doomed Android One.