- Nov 9, 2015
While the broader smartphone market was in a slight decline (-2%), the premium smartphone market grew by 18%. Data from Counterpoint Research from December 2018 shows that phones in the above-$400 segment saw the fastest growth. And within that segment, the Apple-created and Apple-led above-$800 grew the most. Apple captured 51% of the premium smartphone market (above-$400), followed by Samsung's 22% and Huawei's 10% thanks to strong P20 and Mate 20 demand. Apple also lead the ultra-premium $800+ market with an 80% share. And while the ultra-premium segment ($800+) was the...