Samsung could partner with this famous camera brand for its future smartphones

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Samsung currently has an upper hand over Chinese brands in terms of smartphone camera quality, and the
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is arguably the best smartphone camera in the world right now. However, the likes of
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,
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,
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, and
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are improving their camera game by using larger sensors. Some are even partnering with big-name professional camera brands. If a new rumor is to be believed, Samsung could make the same move in the future.

It is being rumored that Samsung may partner with
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for its future smartphones. Reliable leakster Ice Universe posted on Chinese social media website Weibo yesterday that the two brands will collaborate in the future. Another source claims that it was Olympus who approached Samsung with a view of jointly working on future smartphones. If the negotiations between the two brands go through, we could see the first glimpse of their partnership with the
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series next year or with a special version of the
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later this year.

Samsung Olympus Partnership Rumor Ice Universe


If the report is true, Olympus could help Samsung with things like color tuning and image processing, similar to how Hasselblad helped OnePlus with the OnePlus 9 series. Vivo recently partnered with Carl Zeiss for its
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, while
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has been in a long-time partnership with Leica. However, just partnering with a camera brand
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. More often than not, such partnerships are more for marketing than actual innovation.

If you can remember, Samsung
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and interchangeable lenses under its NX brand. However, the South Korean firm
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due to a decline in sales of dedicated cameras. It was reported that all of the company’s camera and imaging experts who worked on the NX cameras were merged with the smartphone division.

Do you think Samsung should partner with a camera brand for its Galaxy smartphones, even if it is for the sake of marketing? Let us know your thoughts in the comments section below.

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