Samsung drops to second place in Russia’s online smartphone sales

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Samsung, the
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, rules in
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as well. However, the company’s online smartphone sales slid in the previous quarter, bringing it down to the second position.
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seems to have overtaken Samsung in online smartphone sales in the Russian market.

According to a new report from market research firm Counterpoint Research, Samsung accounted for 27% smartphone sales in the online channel during Q4 2020. Xiaomi sold 31% of all smartphones in the online market, capturing the number one position in the segment.
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entered the top three positions in the fourth quarter of 2020, thanks to solid sales of the iPhone 12 series.

Although the Russian market saw an 11% year-on-year decline in overall smartphone sales, online smartphone sales improved. Online smartphone sales accounted for 35% of overall sales in the country. The average selling price of smartphones in Russia rose to $258 despite the pandemic last year. Consumers in the country purchased relatively costlier smartphones in 2020.

Samsung’s
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series is
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, thanks to improved design and performance and lower prices than the
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series. It remains to be seen how Galaxy S21 smartphones do in the Russian market, and the numbers would be revealed in Q2 2021.

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