Sega Sammy just announced that it Angry Birds creator Rovio Entertainment for 706 million Euros (about $776 million) to help with its expansion in the mobile market. This announcement comes a few days after mentioned Sega being close to acquiring Rovio for $1 billion. In recent years, Sega has done a lot on mobile through its own free to play releases and also Apple Arcade titles, some of which have left the service.
It is going to be interesting to see how this acquisition ends up going for both sides. Rovio recently brought back the original classic game in the form of Rovio Classics: Angry Birds on and as a new premium release that will be . While this move will definitely give Sega a bigger footprint on mobile, I’m interested to see what happens with Rovio’s own properties and operations going forward.
It is going to be interesting to see how this acquisition ends up going for both sides. Rovio recently brought back the original classic game in the form of Rovio Classics: Angry Birds on and as a new premium release that will be . While this move will definitely give Sega a bigger footprint on mobile, I’m interested to see what happens with Rovio’s own properties and operations going forward.