South Korea fines game studios over deceptive loot box odds

[Joystiq]

The uproar over

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is leading to some real financial penalties -- in South Korea. The country's Fair Trade Commission

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Nexon, Netmarble and NextFloor a total of 1 billion won (about $945,200) for allegedly deceptive loot box promotions. The regulator asserted that each of the studios either hid poor odds for obtaining in-game items with the purchases, or else advertised odds that were out of step with reality. Nexon didn't reveal that the chances of obtaining some in-game items in Sudden Attack (a popular first-person shooter) was just 0.5 percent, for example, while Netmarble's Monster Taming pitched odds of 1 percent for a key creature when the actual chance of winning was as low as 0.0005 percent.

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