The rise and rise (and rise) of ’Fortnite'

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It's safe to say that, when a video game that counts Drake among its fans has breakfast TV shows around the world discussing its effect on younger players, it has truly made it. No, we're not talking about
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, but Fortnite, Epic Games' free-to-play mass-multiplayer shooter that has over 40 million players across consoles and PC, and continues to grow at a rapid pace.

When Fortnite launched as a paid Early Access game in July 2017, it was solely as a PvE (player vs. environment) experience. Players completed levels by collecting materials and crafting super-elaborate bases to repel hordes of zombies. Reviews were mostly positive, but Epic kept one eye on the success of another Early Access game --
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(PUBG) -- and quickly spun out a new, free-to-play mode, "Battle Royale," the following September.

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