This week, we hosted the , a free digital event for developers, publishers and advertisers to discuss what’s new in games. And with over across platforms, there was plenty of ground to cover. From Android Game Development Kit updates to the new Immersive Stream for Games, we shared the latest tools to help you build your next adventure, find new players and take your game to the next level.
Missed the summit? Here’s a quick recap of the top announcements. For more details, catch the keynote and developer sessions
Reach more devices through new tools and platforms
We’re committed to supporting developers of all sizes who are building high-quality Android games. Updates to the simplify the development process, while new data insights in can help you make smarter business decisions. We’re also enabling games on new screens and devices, including the Beta, so you can meet players wherever they are.
Improve your game growth strategy with ads
Advertisers can now improve (tROAS) performance with App campaigns by integrating AdMob and third-party ad revenue data into Google Analytics for bid optimization. Publishers can get more visibility into return on investment with impression-level lifetime value in AdMob, also available for app attribution platforms Adjust, AppsFlyer and Singular. Learn more about these product announcements in our recent .
Create safe, inclusive gaming experiences with Google Cloud
In partnership with game creators and the open source community, we want to ensure games are social, enjoyable and inclusive for players everywhere. With Clean Chat, a new for games, studios can now proactively detect negative dialogue in both text and voice chat.
Build a direct-to-consumer business with Immersive Stream for Games
Developers and publishers in building a direct-to-consumer business can now deliver their titles directly to players with Immersive Stream for Games. Developed by the Stadia team in partnership with Google Cloud, Immersive Stream for Games combines advanced streaming technology with cheaper and easier game porting, powerful discovery features and analytics. Whether you want to offer game trials, full games, subscription bundles or even power an entire storefront, Immersive Stream for Games can help.
Thanks for joining us at this year’s Google for Games Developer Summit — remember to check out the , and stay tuned for more gaming updates soon. We’re here to help you keep building and innovating your games for players everywhere.
Missed the summit? Here’s a quick recap of the top announcements. For more details, catch the keynote and developer sessions
Reach more devices through new tools and platforms
We’re committed to supporting developers of all sizes who are building high-quality Android games. Updates to the simplify the development process, while new data insights in can help you make smarter business decisions. We’re also enabling games on new screens and devices, including the Beta, so you can meet players wherever they are.
Improve your game growth strategy with ads
Advertisers can now improve (tROAS) performance with App campaigns by integrating AdMob and third-party ad revenue data into Google Analytics for bid optimization. Publishers can get more visibility into return on investment with impression-level lifetime value in AdMob, also available for app attribution platforms Adjust, AppsFlyer and Singular. Learn more about these product announcements in our recent .
Create safe, inclusive gaming experiences with Google Cloud
In partnership with game creators and the open source community, we want to ensure games are social, enjoyable and inclusive for players everywhere. With Clean Chat, a new for games, studios can now proactively detect negative dialogue in both text and voice chat.
Build a direct-to-consumer business with Immersive Stream for Games
Developers and publishers in building a direct-to-consumer business can now deliver their titles directly to players with Immersive Stream for Games. Developed by the Stadia team in partnership with Google Cloud, Immersive Stream for Games combines advanced streaming technology with cheaper and easier game porting, powerful discovery features and analytics. Whether you want to offer game trials, full games, subscription bundles or even power an entire storefront, Immersive Stream for Games can help.
Thanks for joining us at this year’s Google for Games Developer Summit — remember to check out the , and stay tuned for more gaming updates soon. We’re here to help you keep building and innovating your games for players everywhere.