What EA learned from 'Mass Effect' will shape its future

[Joystiq]

When I spoke to Electronic Arts' executive vice president Patrick Soderlund last week,

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about why

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turned out so poorly hadn't been published yet. Nonetheless, when I asked him about the flawed game's development cycle, he was incredibly candid -- just as he

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when I'd interviewed him about his company's move from myriad game design toolkits to just two. Here are his thoughts on several key topics.

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