aniseisley
New Member
PR becomes more interesting to me when it is connected to a specific business objective.
A startup announcing a minor product update probably doesn't need an expensive media campaign. The calculation changes when the announcement is tied to a financing event, strategic transaction, market expansion, institutional relationship, or another milestone that affects how external stakeholders perceive the company.
I've been researching from that perspective.
Web3 Newswire currently lists its Reuters placement at $1,150. The product is structured around submitting the company's release for publication and receiving publication reporting afterward.
I'd evaluate something like this less on raw impressions and more on whether the announcement will be useful to the people who matter to the business—investors, partners, customers, counterparties, and other stakeholders.
There is also an important distinction between press release distribution and editorial endorsement. A professional communications strategy should be transparent about that distinction.
For founders and communications leads here: what threshold do you use before putting a major company announcement into premium media distribution?
Is it the size of the transaction, the strategic importance of the announcement, the audience you're trying to reach, or something else?
A startup announcing a minor product update probably doesn't need an expensive media campaign. The calculation changes when the announcement is tied to a financing event, strategic transaction, market expansion, institutional relationship, or another milestone that affects how external stakeholders perceive the company.
I've been researching from that perspective.
Web3 Newswire currently lists its Reuters placement at $1,150. The product is structured around submitting the company's release for publication and receiving publication reporting afterward.
I'd evaluate something like this less on raw impressions and more on whether the announcement will be useful to the people who matter to the business—investors, partners, customers, counterparties, and other stakeholders.
There is also an important distinction between press release distribution and editorial endorsement. A professional communications strategy should be transparent about that distinction.
For founders and communications leads here: what threshold do you use before putting a major company announcement into premium media distribution?
Is it the size of the transaction, the strategic importance of the announcement, the audience you're trying to reach, or something else?