X is working on its own version of Zoom for some reason

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X, in its quest to become an “everything app,” is working a new feature that seems to be geared more for its own employees than its actual users. The company is testing its own version of Zoom, called X Conference.

X employee Chris Park said the company was testing the tool internally, in a post on X
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TechCrunch. Based on Park’s screenshot and description of the tool, it sounds like it’s a fairly basic version of multi-person video conferencing compared with Zoom or Google Meet. He said the ability to pin speakers and improved notifications are “likely coming” to the tool, which he claimed was “already a really strong alternative to Google Hangouts, Zoom, AWS Chime, and certainly... Microsoft Teams.” Elon Musk also briefly weighed in, posting a
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in response to Park’s post.

First ever Conference meeting with some of my great
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and
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teammates.

Already a really strong alternative to Google Hangouts, Zoom, AWS Chime, and certainly... Microsoft Teams

Minimal feedback that is likely coming:
- better vis or notification when someone…
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— Chris Park (@chrisparkX)
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App researcher Nima Owji
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the feature earlier this month, posting a screenshot that indicates X Conference will support spatial audio and have built-in captions. But even with those features, it’s not at all clear that there is any demand for an X-owned video conferencing platform outside of its own employees.

The app already supports
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video calls as well as public broadcasts over Spaces. X has repeatedly struggled with technical difficulties during high-profile streams, like Musk’s recent talk with Donald Trump. Musk
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the issues on a “DDOS attack,” an explanation that has been
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by some security experts and former employees.

While it’s unclear who X is targeting with its new video conferencing feature, it wouldn’t be the first time the company has ventured into seemingly corporate-friendly features. X also added a
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tool last year and Musk has
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he wants X to make a “cool” version of LinkedIn.

This article originally appeared on Engadget at
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