Joystiq
Joystiq News
YouTube is further backing . Business chief Robert Kyncl has that YouTube is shrinking its Originals program. From now on, the unit will only finance projects that are part of its Black Voices and YouTube Kids Funds. The company will respect commitments for shows in progress, but you shouldn't expect other new productions.
The company is making the shift due to a combination of strategy and a key departure. YouTube believed it could have a "greater impact" on creators by , the Black Voices Fund and Live Shopping. At the same time, Originals global lead Susanne Daniels is leaving YouTube on March 1st. Now may have been a prime opportunity to rethink the program, in other words.
The change isn't a shock. YouTube initially had ambitions of competing with paid streaming services like Amazon Prime Video and Netflix with shows like Cobra Kai. While it had some success, it didn't pose a significant threat and eventually made Originals free. The new strategy lets YouTube fund more creators while giving it a better chance of competing with , and other short-form video rivals.
Console Bang News!
The company is making the shift due to a combination of strategy and a key departure. YouTube believed it could have a "greater impact" on creators by , the Black Voices Fund and Live Shopping. At the same time, Originals global lead Susanne Daniels is leaving YouTube on March 1st. Now may have been a prime opportunity to rethink the program, in other words.
The change isn't a shock. YouTube initially had ambitions of competing with paid streaming services like Amazon Prime Video and Netflix with shows like Cobra Kai. While it had some success, it didn't pose a significant threat and eventually made Originals free. The new strategy lets YouTube fund more creators while giving it a better chance of competing with , and other short-form video rivals.
Console Bang News!