There's something quietly brilliant about HTC's name not being more prominent on the new fitness suite.
Something definitely stood out about the . Sure, it was the size and scope of the thing — a large, connected UA Scale, the UA Band for fitness tracking or the UA Heart Rate dedicated heart-rate sensor. Sure, it was the price — $400. That's not an insignificant sum. It's not even the color or design — if you had any doubt that this is an HTC-produced product, the stark (and nearly blood) red box might have tipped you off.
No, despite all those conspicuous items, what really stands out about the UA HealthBox — "Designed and manufactured by HTC and powered by UA Record" — is restraint.
